Franchise Sales Infrastructure.
Built + Operated
Franchise Sales Infrastructure.
Built + Operated
We don't advise. We don't outsource. We partner with franchise brands to install the sales engine, run it until growth is predictable, then leave you with a system that works without us.
We don't advise. We don't outsource. We partner with franchise brands to install the sales engine, run it until growth is predictable, then leave you with a system that works without us.
Most franchise brands don't fail.
They stall.
Demand outpaces systems.
Handoffs break across teams
Data is fragmented.
Leadership loses confidence.
That's where we come in.
Franchise sales reimagined.
Rooted in systems. Powered by strategy.
Franchise sales reimagined.
Rooted in systems. Powered by strategy.
Franchise sales reimagined.
Rooted in systems. Powered by strategy.
Hi, I’m Patti.
Two decades leading franchise development teams, not advising them.
I've scaled brands through messy middles, broken handoffs, and the chaos that comes when success outpaces systems.
At Root & Rise, we don't theorize.
We install the infrastructure I wish I had when I was in your seat.
Hi, I’m Patti.
Two decades leading franchise development teams, not advising them.
I've scaled brands through messy middles, broken handoffs, and the chaos that comes when success outpaces systems.
At Root & Rise, we don't theorize.
We install the infrastructure I wish I had when I was in your seat.
Now we partner with founders and PE-backed brands to build the sales infrastructure that makes growth sustainable, not fragile.
Now we partner with founders and PE-backed brands to build the sales infrastructure that makes growth sustainable, not fragile.
Foundations
Accelerator
Operating System
Foundations
Acceleration
Operating System
Foundations
Accelerator
Operating System
Foundations
Accelerator
Operating System
Our Services
Our Services
Franchise Foundations +
Sales Accelerator
One goal: Predictable franchise growth
FRANCHISE FOUNDATIONS
We architect the sales infrastructure your brand needs to scale: pipeline structure, broker systems, territory strategy, CRM workflows, and metrics that matter. No guesswork. No generic playbooks. Built for your brand, your model, your growth goals.
FRANCHISE FOUNDATIONS
We architect the sales infrastructure your brand needs to scale: pipeline structure, broker systems, territory strategy, CRM workflows, and metrics that matter. No guesswork. No generic playbooks. Built for your brand, your model, your growth goals.
FRANCHISE FOUNDATIONS
We architect the sales infrastructure your brand needs to scale: pipeline structure, broker systems, territory strategy, CRM workflows, and metrics that matter. No guesswork. No generic playbooks. Built for your brand, your model, your growth goals.
SALES ACCELERATION
We don't just design the engine—we operate it. We own day-to-day execution, optimize broker performance, drive conversions, and refine systems based on real data. You get an embedded operator, not a consultant handing you homework.
SALES ACCELERATION
We don't just design the engine—we operate it. We own day-to-day execution, optimize broker performance, drive conversions, and refine systems based on real data. You get an embedded operator, not a consultant handing you homework.
SALES ACCELERATION
We don't just design the engine—we operate it. We own day-to-day execution, optimize broker performance, drive conversions, and refine systems based on real data. You get an embedded operator, not a consultant handing you homework.
ROOT + RISE OPERATING SYSTEM
Our proprietary operating system unifies your CRM, automation, AI agents, and reporting so leadership finally has clarity and control. We build it, run it with you, and transition your team to own the operations with ongoing access and support to keep the infrastructure running long after we exit.
ROOT + RISE OPERATING SYSTEM
Our proprietary operating system unifies your CRM, automation, AI agents, and reporting so leadership finally has clarity and control. We build it, run it with you, and transition your team to own the operations with ongoing access and support to keep the infrastructure running long after we exit.
ROOT + RISE OPERATING SYSTEM
Our proprietary operating system unifies your CRM, automation, AI agents, and reporting so leadership finally has clarity and control. We build it, run it with you, and transition your team to own the operations with ongoing access and support to keep the infrastructure running long after we exit.
TRANSITION
We don't leave you dependent. When we exit, you own a sales engine that runs without us complete with systems, trained teams, and institutional memory that doesn't walk out the door when someone quits.
TRANSITION
We don't leave you dependent. When we exit, you own a sales engine that runs without us complete with systems, trained teams, and institutional memory that doesn't walk out the door when someone quits.
TRANSITION
We don't leave you dependent. When we exit, you own a sales engine that runs without us complete with systems, trained teams, and institutional memory that doesn't walk out the door when someone quits.
What Clients Say
Real Stories, Real Impact
Real Stories, Real Impact
“As a direct result of Patti's contributions, we are on pace to double the number of franchised studio openings compared to last year.”
Lee Braun
CEO, Perspire Sauna Studio
“Patti brings collaborative leadership and innovative thinking—she was instrumental in significantly enhancing our operational efficiencies and growth”
Patricia Perry
Head of Development, Gala Capital Partners
“An exceptional mentor, Patti's strategic insights and operational expertise make her an invaluable asset to any franchise growth journey.”
Julie Samuels
Founder, JS Growth Strategies
“Patti's empathetic, strategic mentorship transformed our business trajectory. Her ethical, grounded leadership is rare and impactful.”
Geraldine Smythe
CEO, iKids U Franchise
“As a direct result of Patti's contributions, we are on pace to double the number of franchised studio openings compared to last year.”
Lee Braun
CEO, Perspire Sauna Studio
“Patti brings collaborative leadership and innovative thinking—she was instrumental in significantly enhancing our operational efficiencies and growth”
Patricia Perry
Head of Development, Gala Capital Partners
“An exceptional mentor, Patti's strategic insights and operational expertise make her an invaluable asset to any franchise growth journey.”
Julie Samuels
Founder, JS Growth Strategies
“Patti's empathetic, strategic mentorship transformed our business trajectory. Her ethical, grounded leadership is rare and impactful.”
Geraldine Smythe
CEO, iKids U Franchise
Your New Beginning
Let's Identify What's Holding your Franchise Growth Back
Take the First Step Toward the Growth You Deserve
Take the First Step Toward the Growth
You Deserve
A focused conversation to assess your foundations, sales engine, and systems—and determine the fastest path forward.
Built for founder-led and PE-backed franchise brands.
60+
brands optimized towards scalable, repeatable growth.
60+
brands optimized towards scalable, repeatable growth.
60+
brands optimized towards scalable, repeatable growth.
95%
clients notice systems optimzations for measurable growth within 6 months
95%
clients notice systems optimzations for measurable growth within 6 months
95%
clients notice systems optimzations for measurable growth within 6 months
40+
years experience in franchise growth & technology
40+
years experience in franchise growth & technology
40+
years experience in franchise growth & technology